AN EMPIRICAL STUDY OF FACTORS AFFECTING ELECTRONIC COMMERCE ADOPTION AMONG SMES IN MALAYSIA / VEIKSNIŲ, TURINČIŲ ĮTAKOS ELEKTORINEI PREKYBAI, STUDIJA: MALAIZIJOS PAVYZDYS

Syed Shah Alam · Md. Yunus Ali · Mohd Fauzi Mohd Jani

256 citations0/0 files storedJournal of Business Economics and Management

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Technology Adoption and User Behaviour SMEs Development and Digital Marketing ERP Systems Implementation and Impact

Abstract

This study empirically examines determinants of E-commerce adoption by Malaysian Small and Medium-sized Enterprises. Research model for this study was drawn on the literature on information and communication technology, Information system, and electronic data interchange. This study tested seven hypotheses on factors that influence e-commerce adoption with empirical data from a sample of 200 SMEs in Malaysia. The findings show that relative advantage, compatibility, organizational readiness, manager's characteristics, and security have significant impact on e-commerce adoption. The study provides a clear understanding of manager's perception about e-commerce adoption in their businesses. This study is important in a global context, as SMEs in Malaysia are going for exporting their product in the global marketplace. Santrauka Šiame straipsnyje pristatomas empirinis tyrimas, kuriame analizuojamas e.-komercijos principų taikymas Malaizijos smulkiojo ir vidutinio verslo įmonėse. Tyrimo modelis pristatytas šiame straipsnyje, buvo sudarytas remiantis mokslinės literatūros analize. Autoriai iškėlė 7 hipotezes, kurias vėliau bandė pagrįsti. Iškeltoms hipotezėms patvirtinti (arba paneigti) buvo atliekamas tyrimas. Tyrime dalyvavo 200 smulkiojo ir vidutinio verslo įmonių, taikančių savo veikloje e.-komercijos principus. Pristatyto tyrimo metu buvo nustatyta ir tai, kad sėkmingam e-komercijos principų taikymui didelę reikšmę turi ne tik technologiniai sprendimai, bet ir žmogiškasis veiksnys. Autoriai pažymi, kad šis tyrimas yra labai svarbus Malaizijoje įsikūrusioms smulkiojo ir vidutinio verslo įmonėms, nes jame buvo vertinamos tarptautinio verslo perspektyvos globalizacijos kontekste.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2000A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies 1991Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation 1989Innovation and Learning: The Two Faces of R & D 1991ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS.2002Why do people use information technology? A critical review of the technology acceptance model 1999Information Technology Adoption Across Time: A Cross-Sectional Comparison of Pre-Adoption and Post-Adoption Beliefs1 1982Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings

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