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Some observations on the impact of advertising on demand
16 references·0 citing·41 second hop
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References

  • 2010De gustibus non est disputandum2,285 cited
  • 1934The Theory of Monopolistic Competition1,589 cited
  • 2016Entrepreneurship, Social Mobility, and Income Redistribution in South India1,572 cited
  • 1971Econometric Analysis for National Economic Planning623 cited
  • 1981Demographic Variables in Demand Analysis587 cited
  • 1983Applied Consumption Analysis458 cited
  • 1977The Systems of Consumer Demand Functions Approach: A Review297 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1980Comparison of the Quadratic Expenditure System and Translog Demand Systems with Alternative Specifications of Demographic Effects171 cited
  • 1975Applied Consumption Analysis.139 cited
  • 1987Advertising and the inter-product distribution of demand115 cited
  • 1988The Rotterdam Demand Model and its Application in Marketing76 cited
  • 1986Seasonality in the Consumer Response to Milk Advertising with Implications for Milk Promotion Policy73 cited
  • 1980System-wide explorations in international economics, input-output analysis, and marketing research68 cited
  • 1982New directions in econometric modeling and forecasting in U.S. agriculture66 cited

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  • 1985Advertising and Economic Welfare47 cited
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