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Measuring brand performance through metrics application

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References

1997The balanced scorecard: Translating strategy into action8,199 cited
2007Strategic Brand Management1,712 cited
2001Having trouble with your strategy? Then map it.1,153 cited
1988Brand Leverage: Strategy for Growth in a Cost-Control World303 cited
2004Conceptual analysis of brand architecture and relationships within product categories124 cited
1997The balance scorecard: Translating strategy into action95 cited
2006Brand excellence: measuring the impact of advertising and brand personality on buying decisions62 cited

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2009Branding paradigm for the bottom of the pyramid markets42 cited
2012Behind brand performance35 cited
2013Competitive intelligence and other levers of brand performance35 cited
2013Corporate governance and brand performance32 cited
2010Conational Drivers Influencing Brand Preference Among Consumers24 cited
2020A dynamic approach to brand portfolio audit and brand architecture strategy21 cited
2016Improving business performance through brand management practice15 cited
2014The Role of Brand Management in Emerging Markets14 cited

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2015The Effect of Self-Congruency on Customer Behavior and Involvement10 cited

2013Influences on Brand Selection Decisions of Staple Goods: A Study on Toothpaste Users of Khulna City10 cited

2011The Symphony Paradigm: Strategy for Managing Market Competition9 cited

2009Brand Gravity and Performance in Satellite Markets9 cited

2010The Impact of Socio-Cultural Innovation and Brand Management on Financial Performance and Brand Performance of the Companies Listed in Tehran Stock Exchange6 cited

2015Measuring the effectiveness of the communication strategy by using the brand score technique – a conceptual study5 cited