Empathy and Affective Orientation as Predictors of Identification with Television Characters

Rebecca M. Chory‐Assad · Vincent J. Cicchirillo

55 citations0/0 files storedCommunication Research Reports

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Media Influence and Health Media and Digital Communication Social and Intergroup Psychology

Abstract

This study examined the relationships between television viewers’ empathy and affective orientation and their identification with their favorite television characters. Results showed that viewers’ perspective taking and affective orientation positively predicted cognitive-emotional identification and group identification, and affective orientation positively predicted similarity identification. Similarity in viewer and favorite character sex and the genre in which the favorite character appeared also predicted identification.

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1956Mass Communication and Para-Social Interaction 2001Defining Identification: A Theoretical Look at the Identification of Audiences With Media Characters 1998Communication and personality : trait perspectives 1988Empathy, communication, and prosocial behavior 2000Development and validation of a parasocial interaction measure: The audience‐persona interaction scale 1975Identifying with Television Characters

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