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IMPLICIT PERSONALITY THEORY IN EVALUATION OF BRAND EXTENSIONS
11 references·6 citing·48 second hop
IMPLICIT PERSONALITY THEORY IN EVALUATION OF BRAND EXTENSIONS (2000)IMPLICIT PERSONALITY THEORY IN EVALUATION…Lay dispositionism and implicit theories of personality. (1997)Lay dispositionism and implic…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…To Extend or Not to Extend: Success Determinants of Line Extensions (1994)To Extend or Not to Extend: S…The effects of order and direction on multiple brand extensions (1994)The effects of order and dire…The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions (1994)The Effect of Brand Portfolio…Implicit Theories Individual Differences in the Likelihood and Meaning of Dispositional Inference (1993)Implicit Theories Individual …Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact? (1993)Diluting Brand Beliefs: When …Risk Reduction and Umbrella Branding (1992)Risk Reduction and Umbrella B…A Process-Tracing Study of Brand Extension Evaluation (1991)A Process-Tracing Study of Br…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar (1987)Affect generalization to simi…Linking creating shared value to customer behaviors in the food service context (2020)Linking creating shared value…Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type (2019)Modelling the Effects of Bran…Brand Success Redefined: An Analysis of the Interrelationships Among Various Brand Dimensions (2012)Brand Success Redefined: An A…Does Cue competition reduce conditioned liking of brands and products? (2011)Does Cue competition reduce c…Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits (2010)Success Factors of Cable Netw…Evaluative conditioning in social psychology: Facts and speculations (2005)Evaluative conditioning in so…The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)The Concept of Corporate Strategy (1987)First-mover advantages (1988)Managing Brand Equity (1991)Absolute and relative resources as determinants of international acquisitions (2002)How is Manifest Branding Strategy Related to the Intangible Value of a Corporation? 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References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1997Lay dispositionism and implicit theories of personality.999 cited
  • 1991A Process-Tracing Study of Brand Extension Evaluation891 cited
  • 1993Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?790 cited
  • 1994The Effect of Brand Portfolio Characteristics on Consumer Evaluations of Brand Extensions474 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions309 cited
  • 1993Implicit Theories Individual Differences in the Likelihood and Meaning of Dispositional Inference291 cited
  • 1992Risk Reduction and Umbrella Branding227 cited
  • 1994To Extend or Not to Extend: Success Determinants of Line Extensions170 cited
  • 1987Affect generalization to similar and dissimilar brand extensions; consumer behavior seminar165 cited
  • 1994The effects of order and direction on multiple brand extensions86 cited

Cited by

  • 2005Evaluative conditioning in social psychology: Facts and speculations169 cited
  • 2020Linking creating shared value to customer behaviors in the food service context45 cited
  • 2010Success Factors of Cable Network Brand Extension: Focusing on the Parent Network, Composition, Fit, Consumer Characteristics, and Viewing Habits

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16 cited
  • 2019Modelling the Effects of Brand Placements in Movies: An Investigative Study of Event Type and Placement Type14 cited
  • 2011Does Cue competition reduce conditioned liking of brands and products?14 cited
  • 2012Brand Success Redefined: An Analysis of the Interrelationships Among Various Brand Dimensions13 cited