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Search Behavior Related to Expectations Concerning Brand Performance. · Study

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ArticleSearch Behavior Related to Expectations Concerning Brand Performance.

John E. Swan1972

Article1972

Search Behavior Related to Expectations Concerning Brand Performance.

11 citations·0/0 files stored·Journal of Applied Psychology

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Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Consumer Market Behavior and Pricing

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References

2019Diffusion of Innovations 1 1959The Social Psychology of Groups 1976The Economics of Information 1964The Development of Brand Loyalty 1966Consumer decision processes : marketing and advertising implications 1968The Development of Brand Loyalty: An Experimental Study 1958The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods

Cited by

1978A Behavioral Process Approach to Information Acquisition in Nondurable Purchasing 1985The Use Of Requested Promotional Material By Pleasure Travelers 1993External information search in marine recreational fishing 2010Essays on three price judgments: price fairness, price magnitude, and price expectation 1975Toward A Theory Of Human Contact Zone Size

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Year1972

Typearticle

Published1972-08-01

VenueJournal of Applied Psychology

ISSN-L0021-9010

Languageen

Citations11

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1037/h0020006

openalex_workW2062324311

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