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Search Behavior Related to Expectations Concerning Brand Performance.

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References

2019Diffusion of Innovations 137,557 cited
1959The Social Psychology of Groups5,935 cited
1976The Economics of Information3,333 cited
1964The Development of Brand Loyalty470 cited
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1968The Development of Brand Loyalty: An Experimental Study191 cited
1958The Distinction between Convenience Goods, Shopping Goods, and Specialty Goods140 cited

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1993External information search in marine recreational fishing42 cited
2010Essays on three price judgments: price fairness, price magnitude, and price expectation7 cited
1975Toward A Theory Of Human Contact Zone Size2 cited

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