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ArticleAre your customers worth more than money?

Lynette J. Ryals2002

Article2002

Are your customers worth more than money?

Lynette J. Ryals

74 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Customer churn and segmentation Customer Service Quality and Loyalty Corporate Governance and Management

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References

1990Zero defections: quality comes to services.2007The Sources of Innovation 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing 1991A Test of Services Marketing Theory: Consumer Information Acquisition Activities 1992Industrial networks: A new view of reality 1995Long-Term Manufacturer-Supplier Relationships: Do They Pay off for Supplier Firms?1994From Marketing Mix to Relationship Marketing 2001The Loyalty Effect

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2012Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements 2006Profitable relationships with key customers: how suppliers manage pricing and customer risk 2006Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach 2018Modeling and Application of Customer Lifetime Value in Online Retail 2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwa

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Year2002

Typearticle

Published2002-09-01

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations74

Files0 public / 0

ShelfCustomer churn and segmentation

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doi10.1016/s0969-6989(02)00005-x

openalex_workW2062554741

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2007

Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio

2008Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry

2013A marketing view of the customer value: Customer lifetime value and customer equity