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Are your customers worth more than money?

16 references·16 citing·39 second hopsampled

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References

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1995Relationship marketing: Bringing quality, customer service and marketing together827 cited
1984

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International marketing and purchasing of industrial goods

800 cited

Cited by

2012Return on relationships: conceptual understanding and measurement of mutual gains from relational business engagements86 cited
2006Profitable relationships with key customers: how suppliers manage pricing and customer risk51 cited
2006Customer accounting and customer profitability analysis for the order handling industry—A managerial accounting approach49 cited
2018Modeling and Application of Customer Lifetime Value in Online Retail43 cited
2008Znaczenie relacji z klientami w procesie kształtowania wartości przedsiębiorstwa38 cited
2007Optimising marketing spend: return maximisation and risk minimisation in the marketing portfolio37 cited
2008Valuing Customer Portfolios under Risk-Return-Aspects: A Model-based Approach and its Application in the Financial Services Industry33 cited
2013A marketing view of the customer value: Customer lifetime value and customer equity32 cited
2007Creating and capturing value in KAM relationships32 cited
2005Online Auction Customer Segmentation Using a Neural Network Model31 cited
2005Using Real Options to Help Build the Business Case for CRM Investment31 cited
2018Customer Behavior Mining Framework (CBMF) using clustering and classification techniques29 cited
2010Customer Service Retention - A Behavioural Perspective of the UK Mobile Market23 cited
2011A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management19 cited
2015Nonmonetary customer value contributions in free e-services17 cited
2003On fuzziness in relationship value segmentation14 cited