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Using Real Options to Help Build the Business Case for CRM Investment · Study

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ArticleUsing Real Options to Help Build the Business Case for CRM Investment

Stan Maklan2005

Article2005

Using Real Options to Help Build the Business Case for CRM Investment

Stan Maklan · Simon D. Knox · Lynette J. Ryals

31 citations·0/0 files stored·Long Range Planning

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Capital Investment and Risk Analysis Customer Service Quality and Loyalty Corporate Governance and Management

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References

1992The machine that changed the world 1970Marketing Research 1992Valuation: Measuring and managing the value of companies 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences 2004The Customer Relationship Management Process: Its Measurement and Impact on Performance 2003Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development 2001The Loyalty Effect 2002Customers As Innovators: A New Way to Create Value

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2010Serial Acquisition Options

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2010CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directionsarticle · 5 shared references 2009Dynamic capabilities: the missing link in CRM investmentsarticle · 5 shared references 2010Marketing metrics' usage: Its predictors and implications for customer relationship managementarticle · 5 shared references 2013Strategic Customer Management: Integrating Relationship Marketing and CRMarticle · 5 shared references 2005Marketing management in serviceschapter · 5 shared references 2005The Role of Relational Information Processes and Technology Use in Customer Relationship Managementarticle · 4 shared references

Details

Year2005

Typearticle

Published2005-07-21

VenueLong Range Planning

ISSN-L0024-6301

Languageen

Citations31

Files0 public / 0

ShelfCapital Investment and Risk Analysis

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doi10.1016/j.lrp.2005.05.002

openalex_workW2170229869

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