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The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions · Study

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ArticleThe manufacturer-retailer-consumer triad: differing perceptions regarding price promotions

Page Moreau2001

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Articlegreen2001

The manufacturer-retailer-consumer triad: differing perceptions regarding price promotions

Page Moreau · Aradhna Krishna · Bari A. Harlam

44 citations·0/0 files stored·Journal of Retailing

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Consumer Market Behavior and Pricing Supply Chain and Inventory Management Consumer Retail Behavior Studies

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1973Availability: A heuristic for judging frequency and probability 1962Power-Dependence Relations 1973On the psychology of prediction.1983Human Inference: Strategies and Shortcomings of Social Judgment.1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 1977The “false consensus effect”: An egocentric bias in social perception and attribution processes

Cited by

2021Persuasion Knowledge in the Marketplace: A Meta‐Analysis 2015How to Measure Persuasion Knowledge 2012Using Supermarket Loyalty Card Data to Analyse the Impact of Promotions 2005Primary influences of environmental uncertainty on promotions budget allocation and performance: A cross-country study of retail advertisers 2008What a Hassle! Consumer Perceptions of Costs Associated with Sales Promotions 2020Targeted reminders of electronic coupons: using predictive analytics to facilitate coupon marketing

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Year2001

Typearticle

Published2001-12-01

VenueJournal of Retailing

ISSN-L0022-4359

Languageen

Citations44

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0022-4359(01)00059-8

openalex_workW2062665626

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2006Enhancing food promotion in the supermarket industry

2011The Indirect Impact of Price Deals on Households’ Purchase Decisions Through the Formation of Expected Future Prices