Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis

Sri Hartini

111 citations0/0 files storedJurnal Manajemen dan Kewirausahaan

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Firm Innovation and Growth Business Strategies and Innovation SMEs Development and Digital Marketing

Abstract

The objective of this paper is to study and explain the effect of innovation on product quality and business performance of small and medium enterprises in East Java. Using a proportional area random sampling and path analysis,five hypotheses were tested, in which two of the hypotheses were rejected. The study shows the impact of innovation on product quality and the impact of product quality on business performance. This shows the need of small and medium enterprises to be innovative and have a high quality of product to succeed in the global competition.

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References

1997The balanced scorecard: Translating strategy into action 1993Market Orientation: Antecedents and Consequences 1991ORGANIZATIONAL INNOVATION: A META-ANALYSIS OF EFFECTS OF DETERMINANTS AND MODERATORS.1998Innovation, Market Orientation, and Organizational Learning: An Integration and Empirical Examination 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority 2000The Effect of Market Orientation on Product Innovation 1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework

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2015Etos Kerja Islami Pada Kinerja Bisnis Pedagang Muslim Pasar Besar Kota Madiun 2016Effect analysis of the use of accounting information, managerial performance and employee performance Towards SMEs 2022Pengaruh Inovasi, Promosi Dan Diversifikasi Produk Terhadap Peningkatan Nasabah Bank BRI Unit Candipuro 2017PENINGKATAN DAYA SAING PRODUK KONVEKSI USAHA KECIL BERBASIS IPTEK DI DESA TRI TUNGGAL KECAMATAN BABAT LAMONGAN

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