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Differential game models of advertising competition
7 references·16 citing·45 second hop
Differential game models of advertising competition (1995)Differential game models of advertising c…Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Investigating the Sensitivity…Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)Empirical Analysis of Closed-…An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)An Empirical Investigation of…Competitive dynamic advertising (1989)Competitive dynamic advertisi…A Model of Advertising Competition (1985)A Model of Advertising Compet…Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve (1983)Oligopoly Models for Optimal …Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)Optimizing Advertising Expend…Co‐op advertising in randomly fluctuating markets (2022)Co‐op advertising in randomly…Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain (2021)Cooperative Advertising in a …The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic (2020)The impact of product recall …Social Optimal mean field control problem for population growth model (2019)Social Optimal mean field con…Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach (2019)Optimal dynamic marketing-mix…Digital Supply Chain through Dynamic Inventory and Smart Contracts (2019)Digital Supply Chain through …Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising (2017)Wholesale price contract vers…Social Optima in Mean Field Linear-Quadratic-Gaussian Models with Markov Jump Parameters (2017)Social Optima in Mean Field L…Channel coordination with quantity discounts and/or cooperative advertising (2016)Channel coordination with qua…Analysis of product return rate and price competition in two supply chains (2016)Analysis of product return ra…Advertising Strategies in Electronic Retailing: A Differential Games Approach (2011)Advertising Strategies in Ele…The NCE (Mean Field) Principle With Locality Dependent Cost Interactions (2010)The NCE (Mean Field) Principl…The Nash certainty equivalence principle and McKean-Vlasov systems: An invariance principle and entry adaptation (2007)The Nash certainty equivalenc…An Invariance Principle in Large Population Stochastic Dynamic Games (2007)An Invariance Principle in La…Nash Certainty Equivalence in Large Population Stochastic Dynamic Games: Connections with the Physics of Interacting Particle Systems (2006)Nash Certainty Equivalence in…Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note (2004)Markov Perfect Equilibrium Ad…An Operations-Research Study of Sales Response to Advertising (1957)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Dynamic Noncooperative Game Theory (1982)An oligopoly model of dynamic advertising competition (2008)Optimal Advertising and Pricing in a New-Product Adoption Model (2008)Dynamic noncooperative game theory (1995)Large population stochastic dynamic games: closed-loop McKean-Vlasov systems and the Nash certainty equivalence principle (2006)Some Recent Aspects of Differential Game Theory (2010)On the Planning Problem for the Mean Field Games System (2013)A Tale of a Principal and Many, Many Agents (2018)Nonzero-sum differential games (1969)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach (2004)Generic and Brand Advertising Strategies in a Dynamic Duopoly (2005)The Diffusion of Services (2009)The Measurement of Cumulative Advertising Effects (1965)How Advertising Affects Sales: Meta-Analysis of Econometric Results (1984)A Framework for Applied Dynamic Analysis in I.O. (2000)Advertising dynamics and competitive advantage (2007)Chapter 30 A Framework for Applied Dynamic Analysis in IO (2007)A Model of Advertising and Product Quality (1978)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Pioneering advantages in manufacturing and service industries: empirical evidence from nine countries (1999)Do green supply chain management initiatives impact stock prices of firms? (2011)Public Investment, the Rate of Return, and Optimal Fiscal Policy. 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this work references cited by second hop

References

  • 1992An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly184 cited
  • 1979Optimizing Advertising Expenditures in a Dynamic Duopoly182 cited
  • 1989Competitive dynamic advertising159 cited
  • 1992Empirical Analysis of Closed-Loop Duopoly Advertising Strategies145 cited
  • 1985A Model of Advertising Competition140 cited
  • 1983Oligopoly Models for Optimal Advertising When Production Costs Obey a Learning Curve121 cited
  • 1993Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects76 cited

Cited by

  • 2007An Invariance Principle in Large Population Stochastic Dynamic Games113 cited
  • 2017Social Optima in Mean Field Linear-Quadratic-Gaussian Models with Markov Jump Parameters87 cited
  • 2010The NCE (Mean Field) Principle With Locality Dependent Cost Interactions85 cited
  • 2006Nash Certainty Equivalence in Large Population Stochastic Dynamic Games: Connections with the Physics of Interacting Particle Systems76 cited
  • 2017Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising56 cited
  • 2007The Nash certainty equivalence principle and McKean-Vlasov systems: An invariance principle and entry adaptation50 cited
  • 2011Advertising Strategies in Electronic Retailing: A Differential Games Approach

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46 cited
  • 2019Digital Supply Chain through Dynamic Inventory and Smart Contracts45 cited
  • 2021Cooperative Advertising in a Dynamic Three‐Echelon Supply Chain45 cited
  • 2004Markov Perfect Equilibrium Advertising Strategies of Lanchester Duopoly Model: A Technical Note36 cited
  • 2020The impact of product recall on advertising decisions and firm profit while envisioning crisis or being hazard myopic35 cited
  • 2022Co‐op advertising in randomly fluctuating markets31 cited
  • 2016Analysis of product return rate and price competition in two supply chains29 cited
  • 2019Social Optimal mean field control problem for population growth model29 cited
  • 2016Channel coordination with quantity discounts and/or cooperative advertising28 cited
  • 2019Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach16 cited