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Competitive dynamic advertising · Study

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ArticleCompetitive dynamic advertising

Gerhard Sorger1989

Article1989

Competitive dynamic advertising

159 citations·0/0 files stored·Journal of Economic Dynamics and Control

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Game Theory and Applications Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1982Dynamic Noncooperative Game Theory 1975Reexamination of the perfectness concept for equilibrium points in extensive games 1957An Operations-Research Study of Sales Response to Advertising 1972The economics of advertising 1979Feature Article—Aggregate Advertising Models: The State of the Art 1984Optimization - Theory and applications: Problems with ordinary differential equations 1988Applied Differential Games 1973The Economics of Advertising.

Cited by

1995Differential game models of advertising competition 2008Optimal Advertising and Pricing in a New-Product Adoption Model 1993Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects 2008An oligopoly model of dynamic advertising competition 2006Goodwill and dynamic advertising strategies 2015Manufacturer's cooperative advertising, demand uncertainty, and information sharing

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Details

Year1989

Typearticle

Published1989-01-01

VenueJournal of Economic Dynamics and Control

ISSN-L0165-1889

Languageen

Citations159

Files0 public / 0

ShelfGame Theory and Applications

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doi10.1016/0165-1889(89)90011-0

openalex_workW1515734253

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2018Coordinating research and development efforts for quality improvement along a supply chain

2012Co-Op Advertising in Dynamic Retail Oligopolies