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The Economics of Advertising. · Study

WorkThe Economics of Advertising.

James Dwyer McGee1973

Work1973

The Economics of Advertising.

James Dwyer McGee · Richard Schmalensee

98 citations·0/0 files stored·The Economic Journal

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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1989Competitive dynamic advertising 2012Contest functions: Theoretical foundations and issues in estimation 1982A survey of some differential games in advertising 1991COMPETITION AND THE CIGARETTE TV ADVERTISING BAN 2009DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT 2017An analytical model of the relationship between product quality and advertising 1995E mpirical A nalysis of a D ynamic D uopoly M odel of C ompetition 2010Intangible effort and performance: the case of the French wine industry

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Year1973

Typeother

Published1973-03-01

VenueThe Economic Journal

ISSN-L0013-0133

Languageen

Citations98

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2307/2231145

openalex_workW4229751611

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