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The Economics of Advertising.
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The Economics of Advertising. (1973)The Economics of Advertising.An analytical model of the relationship between product quality and advertising (2017)An analytical model of the re…Risk Management: An Interdisciplinary Framework (2014)Risk Management: An Interdisc…Contest functions: Theoretical foundations and issues in estimation (2012)Contest functions: Theoretica…Intangible effort and performance: the case of the French wine industry (2010)Intangible effort and perform…DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT (2009)DYNAMICS OF RETAIL ADVERTISIN…E mpirical A nalysis of a D ynamic D uopoly M odel of C ompetition (1995)E mpirical A nalysis of a D y…Derived demand for advertising messages and substitutability among the media (1993)Derived demand for advertisin…COMPETITION AND THE CIGARETTE TV ADVERTISING BAN (1991)COMPETITION AND THE CIGARETTE…The fleeting effect of advertising (1990)The fleeting effect of advert…Modeling the effect of advertising on price response: An econometric framework and some preliminary findings (1989)Modeling the effect of advert…Competitive dynamic advertising (1989)Competitive dynamic advertisi…Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges (1985)Research in marketing in Euro…Advertising and National Consumption: A Path Analytic Re-Examination of the Galbraithian Argument (1983)Advertising and National Cons…An Experiment in the Economics of Advertising (1982)An Experiment in the Economic…A survey of some differential games in advertising (1982)A survey of some differential…The economic benefits and costs of trademarks: Lessons for the developing countries (1979)The economic benefits and cos…An Operations-Research Study of Sales Response to Advertising (1957)Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Dynamic Noncooperative Game Theory (1982)Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Differential game models of advertising competition (1995)Optimal Advertising and Pricing in a New-Product Adoption Model (2008)The economics of advertising (1972)Advertising and Aggregate Consumption: An Analysis of Causality (1980)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications (2004)Research Note—Migration of Service to the Internet: Evidence from a Federal Natural Experiment (2015)Specification Tests in Econometrics (1978)New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)Integrated marketing communications in markets with uncertainty and competition (2008)Advertising Competition in a Dynamic Oligopoly with Multiple Brands (2009)Introduction to Structural Equation Models. 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  • 1989Competitive dynamic advertising159 cited
  • 2012Contest functions: Theoretical foundations and issues in estimation124 cited
  • 1982A survey of some differential games in advertising91 cited
  • 1991COMPETITION AND THE CIGARETTE TV ADVERTISING BAN90 cited
  • 2009DYNAMICS OF RETAIL ADVERTISING: EVIDENCE FROM A FIELD EXPERIMENT71 cited
  • 2017An analytical model of the relationship between product quality and advertising58 cited
  • 1995E mpirical A nalysis of a D ynamic D uopoly M odel of C ompetition51 cited
  • 2010Intangible effort and performance: the case of the French wine industry47 cited
  • 1990The fleeting effect of advertising36 cited
  • 1983Advertising and National Consumption: A Path Analytic Re-Examination of the Galbraithian Argument24 cited
  • 1982An Experiment in the Economics of Advertising22 cited
  • 1993Derived demand for advertising messages and substitutability among the media21 cited
  • 1989Modeling the effect of advertising on price response: An econometric framework and some preliminary findings15 cited
  • 1985Research in marketing in Europe: Some reflections on its setting, accomplishments and challenges13 cited

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  • 1979The economic benefits and costs of trademarks: Lessons for the developing countries13 cited
  • 2014Risk Management: An Interdisciplinary Framework0 cited