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Direct to consumer advertising in pharmaceutical markets · Study

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ArticleDirect to consumer advertising in pharmaceutical markets

Kurt Richard Brekke2005

OA

Articlegreen2005

Direct to consumer advertising in pharmaceutical markets

Kurt Richard Brekke · Michael Kühn

83 citations·0/0 files stored·Journal of Health Economics

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Pharmaceutical Economics and Policy Consumer Market Behavior and Pricing Pharmaceutical industry and healthcare

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References

1977Equilibrium Distributions of Sales and Advertising Prices 1984The Fat-Cat Effect, the Puppy-Dog Ploy, and the Lean and Hungry Look 1984Informative Advertising with Differentiated Products 1992Brand Loyalty, Entry, and Price Competition in Pharmaceuticals after the 1984 Drug Act 1988Persuasion or Information? Promotion and the Shares of Brand Name and Generic Pharmaceuticals 1998Strategic Pricing of New Pharmaceuticals 2000Barriers to entry, brand advertising, and generic entry in the US pharmaceutical industry 2002Do Pharmaceutical Sales Respond to Scientific Evidence?

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2007Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expirationreport · 5 shared references 2002Deregulating Direct‐to‐Consumer Marketing of Prescription Drugs: Effects on Prescription and Over‐the‐Counter Product Salesarticle · 4 shared references 2004What Explains the Use of Direct‐to‐Consumer Advertising of Prescription Drugs?article · 4 shared references 2011Strategic Entry Deterrence and the Behavior of Pharmaceutical Incumbents Prior to Patent Expirationarticle · 3 shared references 2014Measuring performance in off-patent drug markets: A methodological framework and empirical evidence from twelve EU Member Statesarticle · 3 shared references 2000Moral hazard in physician prescription behaviorarticle · 3 shared references

Details

Year2005

Typearticle

Published2005-11-09

VenueJournal of Health Economics

ISSN-L0167-6296

Languageen

Citations83

Files0 public / 0

ShelfPharmaceutical Economics and Policy

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doi10.1016/j.jhealeco.2005.06.003

openalex_workW3122855409

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