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The fleeting effect of advertising · Study

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ArticleThe fleeting effect of advertising

Roy Boyd1990

Article1990

The fleeting effect of advertising

Roy Boyd · Barry J. Seldon

36 citations·0/0 files stored·Economics Letters

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Merger and Competition Analysis

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References

1980Advertising and Aggregate Consumption: An Analysis of Causality 1972The economics of advertising 1988An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry 1973The Economics of Advertising.1989Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity

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2004Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications 1993Derived demand for advertising messages and substitutability among the media 2015Research Note—Migration of Service to the Internet: Evidence from a Federal Natural Experiment

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Details

Year1990

Typearticle

Published1990-12-01

VenueEconomics Letters

ISSN-L0165-1765

Languageen

Citations36

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/0165-1765(90)90148-t

openalex_workW1516644732

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