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The fleeting effect of advertising
5 references·3 citing·34 second hop
The fleeting effect of advertising (1990)The fleeting effect of advertisingAdvertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity (1989)Advertising in Consumer Goods…An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)An Empirical Analysis of Dyna…Advertising and Aggregate Consumption: An Analysis of Causality (1980)Advertising and Aggregate Con…The Economics of Advertising. (1973)The Economics of Advertising.The economics of advertising (1972)The economics of advertisingResearch Note—Migration of Service to the Internet: Evidence from a Federal Natural Experiment (2015)Research Note—Migration of Se…Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications (2004)Alcohol advertising and adver…Derived demand for advertising messages and substitutability among the media (1993)Derived demand for advertisin…Industrial Market Structure and Economic Performance. (1971)Price and Advertising Signals of Product Quality (1986)Structural Equations with Latent Variables. (1991)Alcohol in the Media: Drinking Portrayals, Alcohol Advertising, and Alcohol Consumption Among Youth (2004)ALCOHOL MARKETING, ADOLESCENT DRINKING AND PUBLICATION BIAS IN LONGITUDINAL STUDIES: A CRITICAL SURVEY USING META-ANALYSIS (2010)Gambling advertising: A critical research review (2014)The Digital Divide: Current and Future Research Directions (2005)Competition Between Local and Electronic Markets: How the Benefit of Buying Online Depends on Where You Live (2008)Conceptualizing and Testing a Social Cognitive Model of the Digital Divide (2010)Information and Consumer Behavior (1970)Industry Structure, Market Rivalry, and Public Policy (1973)Advertising as Information (1974)COMPETITION AND THE CIGARETTE TV ADVERTISING BAN (1991)Beer Advertising and Marketing Update: Structure, Conduct, and Social Costs (2005)Production Functions with Constant Elasticities of Substitution (1962)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Economies of Scale in U.S. Electric Power Generation (1976)Intermedia Substitutability and Market Demand by National Advertisers (2001)ALCOHOL ADVERTISING IN MAGAZINES: DO BEER, WINE, AND SPIRITS ADS TARGET YOUTH? (2006)Media substitution in advertising: A spirited case study (2007)Contestable Markets and the Theory of Industry Structure (1982)Noncooperative Collusion under Imperfect Price Information (1984)A Dynamic Theory of Conjectural Variations (1992)Advertising dynamics and competitive advantage (2007)Estimating Market Power and Strategies (2007)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)In-Sample or Out-of-Sample Tests of Predictability: Which One Should We Use? (2005)Using out-of-sample mean squared prediction errors to test the martingale difference hypothesis (2005)Asymptotics for out of sample tests of Granger causality (2006)A survey of some differential games in advertising (1982)Competitive dynamic advertising (1989)Contest functions: Theoretical foundations and issues in estimation (2012)
this work references cited by second hop

References

  • 1980Advertising and Aggregate Consumption: An Analysis of Causality548 cited
  • 1972The economics of advertising389 cited
  • 1988An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry232 cited
  • 1973The Economics of Advertising.98 cited
  • 1989Advertising in Consumer Goods Industries: Durability, Economies of Scale, and Heterogeneity48 cited

Cited by

  • 2004Alcohol advertising and advertising bans: A survey of research methods, results, and policy implications47 cited
  • 1993Derived demand for advertising messages and substitutability among the media21 cited
  • 2015Research Note—Migration of Service to the Internet: Evidence from a Federal Natural Experiment10 cited

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