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Derived demand for advertising messages and substitutability among the media · Study

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ArticleDerived demand for advertising messages and substitutability among the media

Barry J. Seldon1993

Article1993

Derived demand for advertising messages and substitutability among the media

Barry J. Seldon

21 citations·0/0 files stored·The Quarterly Review of Economics and Finance

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Marketing and Advertising Strategies Economics of Agriculture and Food Markets Consumer Market Behavior and Pricing

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References

1976Economies of Scale in U.S. Electric Power Generation 1962Production Functions with Constant Elasticities of Substitution 1976Econometric Measurement of the Duration of Advertising Effect on Sales 1989Will the Real Elasticity of Substitution Please Stand Up? (A Comparison of the Allen/Uzawa and Morishima Elasticities)1972The economics of advertising 1988Applied Production Analysis 1980Productivity in U.S. Railroads, 1951-1974 1983Temporal Aggregation, the Data Interval Bias, and Empirical Estimation of Bimonthly Relations from Annual Data

Cited by

2003Is Military Advertising Effective? an Estimation Methodology and Applications to Recruiting in the 1980s and 90s 2001Intermedia Substitutability and Market Demand by National Advertisers 2006ALCOHOL ADVERTISING IN MAGAZINES: DO BEER, WINE, AND SPIRITS ADS TARGET YOUTH?2007Media substitution in advertising: A spirited case study

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Year1993

Typearticle

Published1993-03-01

VenueThe Quarterly Review of Economics and Finance

ISSN-L1062-9769

Languageen

Citations21

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/1062-9769(93)90029-j

openalex_workW2002370091

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