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Competitive dynamic advertising
8 references·16 citing·39 second hop
Competitive dynamic advertising (1989)Competitive dynamic advertisingApplied Differential Games (1988)Applied Differential GamesOptimization - Theory and applications: Problems with ordinary differential equations (1984)Optimization - Theory and app…Dynamic Noncooperative Game Theory (1982)Dynamic Noncooperative Game T…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Reexamination of the perfectness concept for equilibrium points in extensive games (1975)Reexamination of the perfectn…The Economics of Advertising. (1973)The Economics of Advertising.The economics of advertising (1972)The economics of advertisingAn Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Two Is Better Than One: A Dynamic Analysis of Value Co‐Creation (2018)Two Is Better Than One: A Dyn…Coordinating research and development efforts for quality improvement along a supply chain (2018)Coordinating research and dev…Optimal Budget Allocation Across Search Advertising Markets (2015)Optimal Budget Allocation Acr…Manufacturer's cooperative advertising, demand uncertainty, and information sharing (2015)Manufacturer's cooperative ad…Co-Op Advertising in Dynamic Retail Oligopolies (2012)Co-Op Advertising in Dynamic …Advertising Strategies in Electronic Retailing: A Differential Games Approach (2011)Advertising Strategies in Ele…Optimal Advertising and Pricing in a New-Product Adoption Model (2008)Optimal Advertising and Prici…An oligopoly model of dynamic advertising competition (2008)An oligopoly model of dynamic…Goodwill and dynamic advertising strategies (2006)Goodwill and dynamic advertis…Long-term Profit Impact Of Integrated Marketing Communications Program (2004)Long-term Profit Impact Of In…A duopolistic model of dynamic competitive advertising (2001)A duopolistic model of dynami…Dynamic promotional budgeting and media allocation (1998)Dynamic promotional budgeting…E mpirical A nalysis of a D ynamic D uopoly M odel of C ompetition (1995)E mpirical A nalysis of a D y…Differential game models of advertising competition (1995)Differential game models of a…Marketing investment decisions in a dynamic duopoly: A model and empirical analysis (1994)Marketing investment decision…Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects (1993)Investigating the Sensitivity…An experimental analysis of ultimatum bargaining (1982)Perfect Equilibrium in a Bargaining Model (1982)Non-cooperative games (1989)Economic Origins of Dictatorship and Democracy (2005)Theory of games and economic behavior (2019)Optimizing Advertising Expenditures in a Dynamic Duopoly (1979)An Empirical Investigation of Advertising Strategies in a Dynamic Duopoly (1992)Empirical Analysis of Closed-Loop Duopoly Advertising Strategies (1992)An Invariance Principle in Large Population Stochastic Dynamic Games (2007)The NCE (Mean Field) Principle With Locality Dependent Cost Interactions (2010)Social Optima in Mean Field Linear-Quadratic-Gaussian Models with Markov Jump Parameters (2017)A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)A New Product Growth for Model Consumer Durables (2004)Why the Generalized Bass Model leads to odd optimal advertising policies (2011)Advance selling with double marketing efforts in a newsvendor framework (2018)Circular economy: Joint dynamic pricing and recycling investments (2021)Conditional logit analysis of qualitative choice behavior (1972)Econometric Measurement of the Duration of Advertising Effect on Sales (1976)Optimal Advertising Policy Under Dynamic Conditions (1976)Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Quantifying the Long-Term Impact of Negative Word of Mouth on Cash Flows and Stock Prices (2008)Integrated marketing communications: From media channels to digital connectivity (2009)The Voracity Effect (1999)Large population stochastic dynamic games: closed-loop McKean-Vlasov systems and the Nash certainty equivalence principle (2006)Coalitional game theory for communication networks (2009)Why Do Corporations Give to Charity? (1988)Caveat Emptor: The Construction of Nonprofit Consumer Watchdog Organizations (1998)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)Building Models for Marketing Decisions (2000)Portfolio optimization under the Value-at-Risk constraint (2007)The Pontryagin maximum principle and optimal economic growth problems (2007)Conflicts between recovery objectives: The case of housing reconstruction after the 2003 earthquake in Bam, Iran (2017)A Dynamic Theory of Conjectural Variations (1992)Transboundary air pollution and soil acidification: A dynamic analysis of an acid rain game between Finland and the USSR (1992)Dynamic R&D with spillovers: Competition vs cooperation (2008)A survey of some differential games in advertising (1982)COMPETITION AND THE CIGARETTE TV ADVERTISING BAN (1991)Contest functions: Theoretical foundations and issues in estimation (2012)
this work references cited by second hop

References

  • 1982Dynamic Noncooperative Game Theory4,057 cited
  • 1975Reexamination of the perfectness concept for equilibrium points in extensive games3,342 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1972The economics of advertising389 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1984Optimization - Theory and applications: Problems with ordinary differential equations188 cited
  • 1988Applied Differential Games168 cited
  • 1973The Economics of Advertising.98 cited

Cited by

  • 1995Differential game models of advertising competition116 cited
  • 2008Optimal Advertising and Pricing in a New-Product Adoption Model86 cited
  • 1993Investigating the Sensitivity of Equilibrium Profits to Advertising Dynamics and Competitive Effects76 cited
  • 2008An oligopoly model of dynamic advertising competition70 cited
  • 2006Goodwill and dynamic advertising strategies68 cited
  • 2015Manufacturer's cooperative advertising, demand uncertainty, and information sharing66 cited
  • 2018Coordinating research and development efforts for quality improvement along a supply chain

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60 cited
  • 2001A duopolistic model of dynamic competitive advertising57 cited
  • 2012Co-Op Advertising in Dynamic Retail Oligopolies57 cited
  • 2004Long-term Profit Impact Of Integrated Marketing Communications Program52 cited
  • 1995E mpirical A nalysis of a D ynamic D uopoly M odel of C ompetition51 cited
  • 2015Optimal Budget Allocation Across Search Advertising Markets48 cited
  • 2018Two Is Better Than One: A Dynamic Analysis of Value Co‐Creation47 cited
  • 2011Advertising Strategies in Electronic Retailing: A Differential Games Approach46 cited
  • 1998Dynamic promotional budgeting and media allocation44 cited
  • 1994Marketing investment decisions in a dynamic duopoly: A model and empirical analysis43 cited