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Hysteresis in Market Response: When is Marketing Spending an Investment? · Study

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PreprintHysteresis in Market Response: When is Marketing Spending an Investment?

Dominique M. Hanssens2002

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Preprintgreen2002

Hysteresis in Market Response: When is Marketing Spending an Investment?

Dominique M. Hanssens

16 citations·0/0 files stored·SSRN Electronic Journal

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Supply Chain and Inventory Management

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 2010Manage Marketing by the Customer Equity Test 1976Optimal Advertising and Optimal Quality 1988Dynamic Macroeconomic Theory 1957An Operations-Research Study of Sales Response to Advertising 1995The Persistence of Marketing Effects on Sales

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2004Slotting Allowances as Real Options: An Alternative Explanation

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Details

Year2002

Typepreprint

Published2002-01-01

VenueSSRN Electronic Journal

ISSN-L1556-5068

Languageen

Citations16

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.2139/ssrn.310884

openalex_workW1528934456

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