SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Estimating marketing persistence on sales of consumer durables in China · Study

ArticleShelves

ArticleEstimating marketing persistence on sales of consumer durables in China

Ming Ouyang2002

Article2002

Estimating marketing persistence on sales of consumer durables in China

Ming Ouyang · Dongsheng Zhou · Nan Zhou

29 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 29 citations exist upstream.

References

1988Testing for a Unit Root in Time Series Regression 1981Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root 1988China statistical yearbook 1990Econometric Models and Economic Forecasts 1962Optimal Advertising Policy under Dynamic Conditions 1976Optimal Advertising Policy Under Dynamic Conditions 1989Hysteresis, Import Penetration, and Exchange Rate Pass-Through 1976Optimal Advertising and Optimal Quality

Cited by

2008Reasons for Market Evolution and Budgeting Implications 2012The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany 2015Cyclical effects of advertising on hotel sales, risk and return

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2002Hysteresis in Market Response: When is Marketing Spending an Investment?preprint · 11 shared references 2003Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables--The Case of Chinaarticle · 10 shared references 2019Assessing the effect of advertising expenditures upon sales: A Bayesian structural time series modelarticle · 6 shared references 2015Do display ads influence search? Attribution and dynamics in online advertisingarticle · 5 shared references 2020Consumer dynamics: theories, methods, and emerging directionsarticle · 5 shared references 2010Early Marketing Matters: A Time-Varying Parameter Approach to Persistence Modelingarticle · 5 shared references

Details

Year2002

Typearticle

Published2002-04-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations29

Files0 public / 0

ShelfMarketing and Advertising Strategies

Identifiers

doi10.1016/s0148-2963(00)00156-9

openalex_workW2043636039

Links

Imported from OpenAlex (CC0) — nothing here is generated.