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Estimating marketing persistence on sales of consumer durables in China
16 references·2 citing·32 second hop
Estimating marketing persistence on sales of consumer durables in China (2002)Estimating marketing persistence on sales…Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…International Market Segmentation Based on Consumer–Product Relations (1999)International Market Segmenta…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…The new keynesian economics (1996)The new keynesian economicsThe Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …Econometric Models and Economic Forecasts (1990)Econometric Models and Econom…Hysteresis, Import Penetration, and Exchange Rate Pass-Through (1989)Hysteresis, Import Penetratio…Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan (1989)Becoming a Consumer Society: …Testing for a Unit Root in Time Series Regression (1988)Testing for a Unit Root in Ti…China statistical yearbook (1988)China statistical yearbookMicroeconomic Analysis. (1982)Microeconomic Analysis.Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root (1981)Likelihood Ratio Statistics f…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany (2012)The Eect of Marketing Spendin…Reasons for Market Evolution and Budgeting Implications (2008)Reasons for Market Evolution …The nature of human values (1973)Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (1989)Methodological issues in cross‐cultural marketing research (1996)Motivation and Personality (1997)Beyond national culture: implications of cultural dynamics for consumer research (2006)Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness (2010)Time Series Analysis: Forecasting and Control (1977)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Bounds testing approaches to the analysis of level relationships (2001)Unit root tests in panel data: asymptotic and finite-sample properties (2002)Trends and random walks in macroeconmic time series (1982)Testing the null hypothesis of stationarity against the alternative of a unit root (1992)A simple panel unit root test in the presence of cross‐section dependence (2007)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Measuring Pro-Poor Growth (2001)Capitalism with Chinese Characteristics (2008)An optimal parameters-based geographical detector model enhances geographic characteristics of explanatory variables for spatial heterogeneity analysis: cases with different types of spatial data (2020)The Influence of Top Management Team Heterogeneity on Firms' Competitive Moves (1996)The analysis of household surveys (1997)Veto Players. How Political Institutions Work (2003)Entry and Exit Decisions under Uncertainty (1989)Irreversibility, Uncertainty, and Investment (1990)Markov-Perfect Industry Dynamics: A Framework for Empirical Work (1995)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Feature Article—Aggregate Advertising Models: The State of the Art (1979)Building Models for Marketing Decisions (2000)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1988Testing for a Unit Root in Time Series Regression19,288 cited
  • 1981Likelihood Ratio Statistics for Autoregressive Time Series with a Unit Root14,647 cited
  • 1988China statistical yearbook12,378 cited
  • 1990Econometric Models and Economic Forecasts4,945 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1989Hysteresis, Import Penetration, and Exchange Rate Pass-Through870 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1989Becoming a Consumer Society: A Longitudinal and Cross-Cultural Content Analysis of Print Ads from Hong Kong, the People's Republic of China, and Taiwan531 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
  • 1999International Market Segmentation Based on Consumer–Product Relations353 cited
  • 1982Microeconomic Analysis.334 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited

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  • 1996The new keynesian economics272 cited
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    • 2008Reasons for Market Evolution and Budgeting Implications16 cited
    • 2012The Eect of Marketing Spending on Sales in the Premium Car Segment: New Evidence from Germany13 cited