SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Hysteresis in Market Response: When is Marketing Spending an Investment?
16 references·1 citing·34 second hop
Hysteresis in Market Response: When is Marketing Spending an Investment? (2002)Hysteresis in Market Response: When is Ma…Manage Marketing by the Customer Equity Test (2010)Manage Marketing by the Custo…Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability (1999)Sustained Spending and Persis…International Market Segmentation Based on Consumer–Product Relations (1999)International Market Segmenta…Planning Media Schedules in the Presence of Dynamic Advertising Quality (1998)Planning Media Schedules in t…The Persistence of Marketing Effects on Sales (1995)The Persistence of Marketing …Empirical Generalizations About Market Evolution and Stationarity (1995)Empirical Generalizations Abo…Dynamic Macroeconomic Theory. (1988)Dynamic Macroeconomic Theory.Dynamic Macroeconomic Theory (1988)Dynamic Macroeconomic TheoryAdvertising and the Diffusion of New Products (1983)Advertising and the Diffusion…Feature Article—Aggregate Advertising Models: The State of the Art (1979)Feature Article—Aggregate Adv…Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Optimal Advertising and Optimal Quality (1976)Optimal Advertising and Optim…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…The economics of advertising (1972)The economics of advertisingOptimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…An Operations-Research Study of Sales Response to Advertising (1957)An Operations-Research Study …Slotting Allowances as Real Options: An Alternative Explanation (2004)Slotting Allowances as Real O…Co-Integration and Error Correction: Representation, Estimation, and Testing (1987)Statistical analysis of cointegration vectors (1988)MAXIMUM LIKELIHOOD ESTIMATION AND INFERENCE ON COINTEGRATION — WITH APPLICATIONS TO THE DEMAND FOR MONEY (1990)Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals (2003)Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance (2011)Social Media and Firm Equity Value (2012)Advertising as Information (1974)A New Product Growth Model for Consumer Durables (1976)Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle (1989)Investigating New Product Diffusion Across Products and Countries (2002)Growing, Growing, Gone: Cascades, Diffusion, and Turning Points in the Product Life Cycle (2004)Diffusion of Innovations 1 (2019)Distribution of the Estimators for Autoregressive Time Series with a Unit Root (1979)Macroeconomics and Reality (1980)Building Models for Marketing Decisions (2000)Customer Satisfaction and Shareholder Value (2004)Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)Does it pay to be different? An analysis of the relationship between corporate social and financial performance (2008)Corporate social responsibility and access to finance (2013)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)The Sustainability of Budget Deficits in a Stochastic Economy (1995)Rational Asset Pricing Bubbles (1997)Term Structure of Interest Rates with Regime Shifts (2002)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods (1998)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House (2013)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
this work references cited by second hop

References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 2010Manage Marketing by the Customer Equity Test749 cited
  • 1976Optimal Advertising and Optimal Quality724 cited
  • 1988Dynamic Macroeconomic Theory690 cited
  • 1957An Operations-Research Study of Sales Response to Advertising597 cited
  • 1995The Persistence of Marketing Effects on Sales456 cited
  • 1983Advertising and the Diffusion of New Products454 cited
  • 1999Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability394 cited
  • 1972The economics of advertising389 cited
  • 1988Dynamic Macroeconomic Theory.383 cited
  • 1979Feature Article—Aggregate Advertising Models: The State of the Art366 cited
  • 1999International Market Segmentation Based on Consumer–Product Relations353 cited
  • 1998Planning Media Schedules in the Presence of Dynamic Advertising Quality311 cited
  • 1995Empirical Generalizations About Market Evolution and Stationarity

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

185 cited

Cited by

  • 2004Slotting Allowances as Real Options: An Alternative Explanation20 cited