Evaluation of satisfaction and repurchase intention in online food group-buying, using Taiwan as an example

Shu-Chun Chang · Pei-Yu Chou

72 citations0/0 files storedBritish Food Journal

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Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Technology Adoption and User Behaviour

Abstract

Purpose – The purposes of this study are: to investigate the relationship of personal background to online group buying's satisfaction and to establish the relationship between consumer's satisfactions and repurchase intention. Design/methodology/approach – This research used a questionnaire to survey and chose consumers with online group buying experience as research subjects. The study used SPSS statistic software to analyze. Findings – The outcomes of this study are: demographic variables have effects on consumer's online food group-buying satisfaction. Consumer's satisfaction has an effect on repurchase intention. Originality/value – This paper investigates the relationship of personal background to online group buying's satisfaction. It establishes the relationship between consumer's satisfaction and repurchase intention.

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2000Marketing management: analysis. planning. implementation and control 2010Satisfaction: a behavioral perspective on the consumer 1994Customer Satisfaction, Market Share, and Profitability: Findings From Sweden 1994Customer Satisfaction, Market Share, and Profitability: Findings from Sweden 1995Why Satisfied Customers Defect 1994Critical Service Encounters: The Employee's Viewpoint 1994Service Quality: New Directions in Theory and Practice 1965An Experimental Study of Customer Effort, Expectation, and Satisfaction

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