Articlebronze2014

The Impact of Promotional Tools on Sales Promotion

Muhammad Daniyal Abbas · Muhammad Nadeem Sajjad · Muhammad Suhail Rizwan · Sayed shahbaz hussain Bukhari · Muhammad Saad Hameed

21 citations0/0 files storedJournal of Public Administration and Governance

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Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Abstract

The main reason of conducting this research was to explore the influence of social surrounding, discount level and buying behavior on sales promotion. The research results found that there was no significant relationship of social surrounding, discount level with sales promotion. But on the other hand buying behavior, free sample, price reduction has a significant relationship with sales promotion. The results of this research paper will help the marketers to understand best promotional techniques to increase significantly in their sales as well as revenues. This research paper also plays a vital role in helping businessmen to develop their business planes more effectively so that they can get the competitive advantage over their competitors and make them able to maximize their profits.In total 180 Questionnaires were distributed by hand in different department of Islamia University of Bahawalpur. Data was feed in SPSS. This research was done on different sales promotional techniques.Findings shows that different sales promotional techniques have impact on consumer buying behavior and purchase intention for all type of products on the other hand there is no significant effect of discount level and social surrounding on sales promotion.

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References

2023BUSINESS RESEARCH METHODS (PHƯƠNG PHÁP NGHIÊN CỨU TRONG KINH DOANH)2000A Benefit Congruency Framework of Sales Promotion Effectiveness 1970Introduction to Psychological Measurement 1999Goal Setting and Goal Striving in Consumer Behavior 2002Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications 1992The Discounting of Discounts and Promotion Thresholds 2002Marketing communications: contexts, strategies and applications 2000Consumers' perceptions of promotional framing of price

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2021Impact of Promotional Tools on Consumer Buying Behavior: A Case of FMCG Industry

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