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Marketing communications: contexts, strategies and applications · Study

BookMarketing communications: contexts, strategies and applications

Chris Fill2002

Book2002

Marketing communications: contexts, strategies and applications

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Marketing and Advertising Strategies Digital Marketing and Social Media Literature, Culture, and Aesthetics

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2006Internal brand factors driving successful financial services brands 2008Integrated online marketing communication: implementation and management 2011Drivers and Outcomes of Brand Heritage: Consumers' Perception of Heritage Brands in the Automotive Industry 2019Marketing capabilities and international new venture performance: The mediation role of marketing communication and the moderation effect of technological turbulence 2007An integrative framework linking brand associations and brand loyalty in professional sports 2010Integrated Marketing Communication 2006Integrated marketing communication: from tactics to strategy 2006Using internal marketing to ignite the corporate brand: The case of the UK retail bank industry

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Year2002

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Published2002-01-01

Languageen

Citations209

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ShelfMarketing and Advertising Strategies

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openalex_workW569620334

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