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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Chris Fill · Study

Home/Author

Chris Fill

20 works· latest 2016· 1 institutionscluster: provisional

h-index18

i1020

Citations1,757

Works here20

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Most cited in this library

Towards a framework for managing corporate identity1997 · 427 citations
The outsourcing dilemma: a composite approach to the make or buy decision2000 · 220 citations
Marketing communications: contexts, strategies and applications2002 · 209 citations
Marketing Communications: Interactivity, Communities and Content2009 · 172 citations
Corporate Reputation: Brand and Communication2012 · 90 citations

Works

20 shown

Marketing communications: discovery, creation and conversations, 7th ed.

·2016·2 authors

19citations

Marketing Communications : brands, experiences and participation

·2013·2 authors·book

46citations

Essentials of Marketing

ORCA Online Research @Cardiff (Cardiff University)·2013·3 authors

20citations

Corporate Reputation: Brand and Communication

Research Explorer (The University of Manchester)·2012·2 authors·book

90citations

Essentials of Marketing Communications

·2011·1 author

36citations

Marketing (2nd ed.)

ORCA Online Research @Cardiff (Cardiff University)·2010·3 authors

18citations

Marketing Communications: Interactivity, Communities and Content

·2009

·1 author

172citations

Redefining the nature and format of the marketing communications mix

The Marketing Review·2007·1 author

36citations

Marketing communications : engagements, strategies and practice

·2006·1 author

59citations

Simply Marketing Communications

·2005·1 author

56citations

Corporate Services Brands: The Intellectual and Emotional Engagement of Employees

Corporate Reputation Review·2005·2 authors

72citations

Business-to-business Marketing: Relationships, Systems And Communications

·2004·2 authors·book

51citations

Marketing communications: contexts, strategies and applications

·2002·1 author·book

209citations

Essentially a Matter of Consistency: Integrated Marketing Communications

The Marketing Review·2000·1 author

45citations

The outsourcing dilemma: a composite approach to the make or buy decision

Management Decision·2000·2 authors

220citations

Extending the communication process: the significance of personal influencers in UK motor markets

International Journal of Advertising·2000·2 authors

12citations

Marketing Communications: Contexts, Contents and Strategies

·1999·1 author

87citations

Towards a framework for managing corporate identity

European Journal of Marketing·1997·2 authors

427citations

Marketing communications : frameworks, theories, and applications

·1995·1 author

67citations

THE EFFECTIVE MANAGEMENT OF TRAINING

Industrial and Commercial Training·1990·2 authors

15citations