Segmenting the use of a scenic highway

Jens Kr. Steen Jacobsen

12 citations0/0 files storedTourism Review

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Transportation Planning and Optimization Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

Abstract

This paper explores route‐choice patterns among motorists on a scenic road in south‐western Norway. Factor analysis is used to identify the characteristics of the types of motorists who seek particular benefits when they choose to travel along this specific route. Five factors were found: 1) experiencing landscapes and attractions; 2) outdoor recreation; 3) off the beaten track; 4) a suitable road; and 5) a variation of travel experiences. In conclusion, the paper offers an alternative framework of road choice structures.

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References

1970Marketing Research 1972Vacationscape;: Designing tourist regions 1981The Application and Misapplication of Factor Analysis in Marketing Research 1983Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product 1987Arctic Dreams: Imagination and Desire in a Northern Landscape. By Barry Lopez 1968The American Scene

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2010The long and winding roads: Perceived quality of scenic tourism routes

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