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Equity benefits of smaller wine regions and lifestyle segmentation · Study

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ArticleEquity benefits of smaller wine regions and lifestyle segmentation

Nelson Barber2011

Article2011

Equity benefits of smaller wine regions and lifestyle segmentation

Nelson Barber · D. Christopher Taylor

8 citations·0/0 files stored·Journal of Brand Management

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Wine Industry and Tourism Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 8 citations exist upstream.

References

2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1994Testing Structural Equation Models.1995Testing Structural Equation Models.2001Consumer perceived value: The development of a multiple item scale 1991Managing brand equity : capitalizing on the value of a brand name.1992Managing Brand Equity: Capitalizing on the Value of a Brand Name

Cited by

2016The relative impacts of experiential and transformational benefits on consumer-brand relationship 2023Do Wine Flaws Really Matter to Wine Consumers’ Intention to Purchase Wine—An Online Study 2022Wine-menu design: an investigation using brain-computer interface technology

Details

Year2011

Typearticle

Published2011-04-08

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations8

Files0 public / 0

ShelfWine Industry and Tourism

Identifiers

doi10.1057/bm.2011.18

openalex_workW2063832053

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