SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Marketing with Music
0 references·11 citing·37 second hop
Marketing with Music (1990)Marketing with MusicArtStory Beats: Highlighting Interactions between Visual Arts and Music with Storytelling (2024)ArtStory Beats: Highlighting …The new digital music marketing ecosystem: artist direct (2023)The new digital music marketi…Influencing brand personality with sonic logos: The role of musical timbre (2023)Influencing brand personality…Wirkung von Musik in der Werbung (2015)Wirkung von Musik in der Werb…Music and moral judgment: The effect of background music on the evaluation of ads promoting unethical behavior (2011)Music and moral judgment: The…Atmospheric Music Fit As A Driver Of Shopper Store Evaluations And Their Behavioral Responses (2011)Atmospheric Music Fit As A Dr…Music and Marketing (2010)Music and MarketingMusique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales (2009)Musique et réponses à la publ…Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency (2009)Music and Responses to Advert…Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products (2009)Does Audiovisual Congruency i…Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies (2008)Effective advertising on mobi…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Advances in Consumer Research (1992)Experimental Study of Inequality and Unpredictability in an Artificial Cultural Market (2006)La persuasión de la música en la publicidad. El ejemplo Coca-Cola. (2014)Music as Advertisement (2021)Digital Concert Experience: An Online Research Project on Live Streaming During the Pandemic (2023)Free Competition and the Optimal Amount of Fraud (1973)Measuring the Involvement Construct (1985)Analisis Faktor Kredibilitas Website E-Commerce Indonesia Studi pada Online Purchasing (2013)Demographic factors and consumer attitude towards unsolicited mobile-based marketing messages: A factorial design (2023)An approach to environmental psychology (1974)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Feeling and thinking: Preferences need no inferences. (1980)An 'American psychologist' (2001)Development and testing of an instrument to determine Musical Fit in audio–visual advertising (2017)Sustainable brand image: an examination of ad–brand incongruence (2019)The influence of different levels of musical fit on the efficiency of audio-visual advertising (2020)Communication and Persuasion (1986)The Elaboration Likelihood Model of Persuasion (1986)Music in radio advertising: Effects on radio spokesperson credibility and advertising effectiveness (2015)Identifying Opportunities to Optimize the Music in TV Commercials: A Systematic Content Analysis (2019)Advances in Consumer Research (2025)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Similarity in marketing: Scope, measurement, and fields of application (2016)Issues and opinion on structural equation modeling (1998)Attributes of background music and consumers’ responses to TV commercials (2014)Sonic branding: A narrative review at the intersection of art and science (2024)The Discovery of Grounded Theory; Strategies for Qualitative Research (1968)Handbook of Qualitative Research (1994)Case study research: design and methods (2011)Dimensions of Brand Personality (1997)Confirmatory factor analysis for applied research (2007)G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)“Feminine = Healthy Food” stereotype: Impact of feminine brand personality on consumer attitudes toward healthier food brands (2024)Serif or sans serif typefaces? The effects of typefaces on consumers’ perceptions of activity and potency of brand logos (2025)The effectiveness of a positively vs. negatively valenced PSA against sexually transmitted diseases – evidence from an experimental study (2020)
this work references cited by second hop

References

No references inside the corpus for this window.

Cited by

  • 2008Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies115 cited
  • 2009Music and Responses to Advertising: The Effects of Musical Characteristics, Likeability and Congruency45 cited
  • 2009Does Audiovisual Congruency in Advertisements Increase Persuasion? The Role of Cultural Music and Products40 cited
  • 2010Music and Marketing38 cited
  • 2011Music and moral judgment: The effect of background music on the evaluation of ads promoting unethical behavior26 cited
  • 2009Musique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales24 cited
  • 2023Influencing brand personality with sonic logos: The role of musical timbre22 cited
  • 2015Wirkung von Musik in der Werbung13 cited
  • 2011Atmospheric Music Fit As A Driver Of Shopper Store Evaluations And Their Behavioral Responses11 cited
  • 2023The new digital music marketing ecosystem: artist direct10 cited
  • 2024ArtStory Beats: Highlighting Interactions between Visual Arts and Music with Storytelling1 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work