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A data mining approach to developing the profiles of hotel customers

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References

2000Mastering Data Mining: The Art and Science of Customer Relationship Management470 cited
1988Key Factors in Guest Satisfaction314 cited
1987The measurement of gaps in the quality of hotel services137 cited

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2015Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends From 2001 to 201340 cited

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2018

Systematic review of hospitality CRM research

37 cited

2014Managing Customer Retention of Hotel Industry in Malaysia36 cited

2006The Comparative Evaluation of Hotel Service Quality from a Managerial Perspective29 cited

2013Multi-Dimensional Data Modelling for a Tourism Destination Data Warehouse24 cited

2014Applying data mining with a new model on customer relationship management systems: a case of airline industry in Taiwan21 cited

2011Improving Product Quality and Reliability with Customer Experience Data17 cited