References

• 1995Principles of Corporate Communication767 cited
• 1998Marketing Organization: An Integrative Framework of Dimensions and Determinants324 cited
• 1993Client Perceptions of Integrated Marketing Communications303 cited
• 1999A Multi-Country Comparison of the Drive for IMC209 cited
• 1997Integrated Marketing Communications in U.S. Advertising Agencies: An Exploratory Study204 cited
• 1998Transitioning marketing communication into the twenty-first century198 cited
• 1994Conceptualizing the Integrated Marketing Communications' Phenomenon: An Examination of its Impact on Advertising Practices and its Implications for Advertising Research181 cited
• 1996The New Marketing Paradigm: Integrated Marketing Communications164 cited
• 1996The inevitability of integrated communications150 cited
• 1996Integrated marketing communications and the evolution of marketing thought126 cited
• 1998The relationship between public relations and marketing in excellent organizations: evidence from the IABC study124 cited
• 1997Corporate Image as an Impression Formation Process: Prioritizing Personal, Organizational, and Environmental Audience Factors123 cited
• 1996Market-back approach to the design of integrated communications programs: A change in paradigm and a focus on determinants of success100 cited
• 1996Rising from the ashes of advertising