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This article provides a commentary on Arndt, Solomon, Kasser, and Sheldon's (2004) article on terror management theory and materialism. We focus our response on the two key linkages in their article: (a) the link between death anxiety and materialism and (b) the link between materialism and well‐being. Based on our own research, as well as concepts and findings from other scholars across a broad domain of disciplines, we offer a set of ideas and questions in regard to both linkages. In addition, we point to the changing nature of materialism and the implications that these changes hold for consumer psychologists.
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