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The Tata Nano, the global 'value' segment and the implications for the traditional automotive industry regions
3 references·10 citing·39 second hop
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References

  • 2010The fortune at the bottom of the pyramid2,366 cited
  • 2002The Great Leap: Driving Innovation From the Base of the Pyramid592 cited
  • 2008Crossing the bridge to poverty, with low‐cost cars46 cited

Cited by

  • 2016The role of experiential and non-experiential knowledge in cross-border acquisitions: The case of Indian multinational enterprises95 cited
  • 2016Staying Cool, Looking Good, Moving Around: Consumption, Sustainability and the ‘Rise of the South’31 cited
  • 2014Finland as a Knowledge Economy 2.0: Lessons on Policies and Governance20 cited
  • 2022How does offshore outsourcing of knowledge-intensive activities affect the exports and financial performance of emerging market firms?17 cited
  • 2013Ethnoconsumerism and cultural branding: designing “Nano” car10 cited
  • 2014Knowledge Economy and Globalization3 cited
  • 2015Market life-cycle and products strategies: an empirical investigation of Indian automotive market1 cited
  • 2014Capturing Indian Rural Market Through a Proactive Tool: Reverse Innovation1 cited
  • 2015New Market Creation via Innovation: A Study on Tata Nano0 cited
  • 2017New Market Creation via Innovation: A Study on Tata Nano0 cited

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