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PR Students’ Perceptions and Readiness for Using Search Engine Optimization

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References

1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.29,249 cited
2006The search: how Google and its rivals rewrote the rules of business and transformed our culture541 cited
2009Student Public Relations Agencies: A Qualitative Study of the Pedagogical Benefits, Risks, and a Framework for Success46 cited
2007Internet Technologies and Trends Transforming Public Relations41 cited
2009PRSSA Faculty and Professional Advisors' Perceptions of Public Relations Curriculum, Assessment of Students' Learning, and Faculty Performance38 cited
2010How New Communications Media Are Being Used in Public Relations: A Longitudinal Analysis33 cited
2001Use of the Internet in the Public Relations Curriculum27 cited
2010Producing Online News: Digital Skills, Stronger Stories18 cited

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2024Journalism Students’ Use, Expectations, and Understanding of Generative AI Tools13 cited

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