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Jazz and marketing planning

3 references·8 citing·45 second hop

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References

1998The Convergence of Planning and Execution: Improvisation in New Product Development857 cited
2001Minimal Structures: From Jazz Improvisation to Product Innovation372 cited
1989Marketing Plans: How to Prepare Them, How to Use Them340 cited

Cited by

2015Does Improvisation Help or Hinder Planning in Determining Export Success? Decision Theory Applied to Exporting77 cited
2007“Miles ahead” – using jazz to investigate improvisation and market orientation41 cited
2008Exploring metaphor as an alternative marketing language40 cited
2014Brands in the arts and culture sector24 cited
2007A creative twist: Management theory, creativity and the Arts21 cited
2013Web-based forums and metaphysical branding20 cited
2009Freedom and constraint in the empowerment as jazz metaphor20 cited
2014Why, how and to what effect do firms deviate from their intended marketing plans?10 cited

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