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Does sex sell? The effect of sexual programme content on the recall of sexual and non‐sexual advertisements

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77 cited

1993CONTEXT EFFECTS ON MEMORY FOR TELEVISION ADVERTISEMENTS74 cited

2002Effects of Product–Program Congruity and Viewer Involvement on Memory for Televised Advertisements162 cited

Cited by

2020The impact of visual sexual appeals on attention allocation within advertisements: an eye-tracking study29 cited
2010The Effect of French Television Sexual Program Content on the Recall of Sexual and Nonsexual Advertisements29 cited
2015Sex Really Does Sell: The Recall of Sexual and Non‐sexual Television Advertisements in Sexual and Non‐sexual Programmes28 cited
2019The effect of female portrayal in advertising on the Palestinian females purchase decision24 cited
2011The impact of emotional appeal and the media context on the effectiveness of commercials for not-for-profit and for-profit brands21 cited
2021Consumer reactions to nudity in print advertising: Comparing same‐gender and opposite‐gender effects20 cited
2013THE IMPACT OF SHOCKING ADVERTISING TO CONSUMER BUYING BEHAVIOR17 cited
2017Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement13 cited
2014How I Got Started: Curiosity and Dilettantism?0 cited