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Using product design strategically to create deeper consumer connections · Study

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ArticleUsing product design strategically to create deeper consumer connections

Charles H. Noble2008

Article2008

Using product design strategically to create deeper consumer connections

Charles H. Noble · Minu Kumar

107 citations·0/0 files stored·Business Horizons

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Service and Product Innovation Consumer Behavior in Brand Consumption and Identification Innovative Human-Technology Interaction

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References

1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1993Basics of Qualitative Research: Grounded Theory Procedures and Techniques 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Dimensions of Brand Personality 1999Consumer Value: A Framework for Analysis and Research 2004The Different Roles of Product Appearance in Consumer Choice *2001Thirty Years of Conjoint Analysis: Reflections and Prospects 2005Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing

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2010Aesthetic principles and cognitive emotion appraisals: How much of the beauty lies in the eye of the beholder?2017The power of design: How does design affect consumers’ online hotel booking?2015AI-based methodology of integrating affective design, engineering, and marketing for defining design specifications of new products 2014Linking user experience and consumer-based brand equity: the moderating role of consumer expertise and lifestyle 2014Enhancing Consumers' Affection for a Brand Using Product Design

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2010Exploring the Appeal of Product Design: A Grounded, Value‐Based Model of Key Design Elements and Relationships *article · 7 shared references 2016A brand preference and repurchase intention model: the role of consumer experiencearticle · 5 shared references 2014Enhancing Consumers' Affection for a Brand Using Product Designarticle · 5 shared references 2016Attribute-based design perceptions and consumer-brand relationship: Role of user expertisearticle · 5 shared references 2013Advancing the aesthetic middle principle: Trade-offs in design attractiveness and strengtharticle · 5 shared references 2015Perspective: A Review of Marketing Research on Product Design with Directions for Future Researcharticle · 4 shared references

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Year2008

Typearticle

Published2008-07-22

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations107

Files0 public / 0

ShelfService and Product Innovation

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doi10.1016/j.bushor.2008.03.006

openalex_workW2065488773

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2021Functional value vs emotional value: A comparative study of the values that contribute to a preference for a corporate brand

2018Affective design using machine learning: a survey and its prospect of conjoining big data

2018A multi-objective PSO approach of mining association rules for affective design based on online customer reviews