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Does Synergy Work? An Examination of Cross-Promotion Effects
7 references·5 citing·43 second hop
Does Synergy Work? An Examination of Cross-Promotion Effects (2007)Does Synergy Work? An Examination of Cros…Cognitive Responses in Persuasion (2014)Cognitive Responses in Persua…TELEVISION AND WEB ADVERTISING SYNERGIES (2004)TELEVISION AND WEB ADVERTISIN…Understanding the Impact of Synergy in Multimedia Communications (2003)Understanding the Impact of S…Research in Media Promotion (2000)Research in Media PromotionAnalyzing media interactions : the effects of coordinated TV-print advertising campaigns (1999)Analyzing media interactions …Brain Wave Measures of Media Involvement (1998)Brain Wave Measures of Media …The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…Increasing the effectiveness of advertisements targeting social issues in least developed countries (2019)Increasing the effectiveness …Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective (2016)Moderating Role of Brand Fami…#SocialJournalism: Local News Media on Twitter (2015)#SocialJournalism: Local News…Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process (2013)Developing an Instrument to M…Promotional Practices of Cable News Networks: A Comparative Analysis of New and Traditional Spaces (2011)Promotional Practices of Cabl…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)EQS : structural equations program manual (1989)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)INTEGRATED MARKETING COMMUNICATION (IMC) AND BRAND IDENTITY AS CRITICAL COMPONENTS OF BRAND EQUITY STRATEGY: A Conceptual Framework and Research Propositions (2005)A Hierarchical Marketing Communications Model of Online and Offline Media Synergies (2009)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)Consumer Evaluations of Brand Extensions (1990)Dimensions of Brand Personality (1997)Which Ticker Format Works Best? Effects of Updating and Scrolling News Content on Viewer Memory and Program Engagement (2015)The Content Analysis Guidebook (2017)Is bad news on TV tickers good news? The effects of voiceover and visual elements in video on viewers’ assessment (2020)Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Measuring the Involvement Construct (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy Under Dynamic Conditions (1976)Advertising And Promotion: Integrated Marketing Communications Perspective (1997)Brands and Branding: Research Findings and Future Priorities (2006)Building strong brands in a modern marketing communications environment (2009)Bridging Design and Behavioral Research With Variance-Based Structural Equation Modeling (2017)Content Analysis for the Social Sciences and Humanities. (1970)NORMALIZING TWITTER (2011)RESEARCHING NEWS DISCUSSION ON TWITTER (2012)So Far, Yet So Close (2018)Does It Matter Where You Search? Twitter versus Traditional News Media (2021)Understanding Local News Social Coverage and Engagement at Scale during the COVID-19 Pandemic (2022)Heuristic versus systematic information processing and the use of source versus message cues in persuasion. (1980)Dimensions of Consumer Expertise (1987)THE INFLUENCE OF COUNTRY IMAGE, BRAND FAMILIARITY, PRODUCT QUALITY, AND SOCIAL INFLUENCE TOWARDS PURCHASE INTENTION : THE CASE STUDY OF SAMSUNG (2021)Cross-Media Advertising in Times of Changing Media Environments and Media Consumption Patterns (2022)Advances in Consumer Research (2025)The One-Step Flow of Communication (2006)Neuroethics of neuromarketing (2008)eWOM and the importance of capturing consumer attention within social media (2013)Branding blackness on US cable television (2010)Using Twitter for Promotion and Branding: A Content Analysis of Local Television Twitter Sites (2011)Do feminists still respond negatively to female nudity in advertising? Investigating the influence of feminist attitudes on reactions to sexual appeals (2016)The Elaboration Likelihood Model of Persuasion (1986)The role of transportation in the persuasiveness of public narratives. (2000)Understanding HRM-Firm Performance Linkages: The Role of the "Strength" of the HRM System (2004)
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References

  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 2014Cognitive Responses in Persuasion1,227 cited
  • 2003Understanding the Impact of Synergy in Multimedia Communications591 cited
  • 2004TELEVISION AND WEB ADVERTISING SYNERGIES311 cited
  • 1998Brain Wave Measures of Media Involvement158 cited
  • 2000Research in Media Promotion83 cited
  • 1999Analyzing media interactions : the effects of coordinated TV-print advertising campaigns42 cited

Cited by

  • 2015#SocialJournalism: Local News Media on Twitter22 cited
  • 2011Promotional Practices of Cable News Networks: A Comparative Analysis of New and Traditional Spaces18 cited
  • 2016Moderating Role of Brand Familiarity in Cross-Media Effects: An Information Processing Perspective14 cited
  • 2019Increasing the effectiveness of advertisements targeting social issues in least developed countries11 cited
  • 2013Developing an Instrument to Measure Consumers' Multimedia Usage in the Purchase Process10 cited

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