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Effect of content type on impact: editorial vs. advertising · Study

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ArticleEffect of content type on impact: editorial vs. advertising

Samsup Jo2004

Article2004

Effect of content type on impact: editorial vs. advertising

29 citations·0/0 files stored·Public Relations Review

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Marketing and Advertising Strategies Journalism and Media Studies Media Studies and Communication

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References

1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1981Attitudes and Persuasion: Classic and Contemporary Approaches 1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1992Public relations: Strategies and tactics 1994Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement 1999Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising 1985THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE

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2020Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach 2007Arguing for a license to operate: the case of the Swedish wind power industry 2016The co-production of business news and its effects: The corporate framing mediated-moderation model 2007The credibility of advertising vs publicity for new FMCGs in Turkey

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1998Attitude change: Multiple roles for persuasion variables.article · 4 shared references 1989Effects of involvement on persuasion: A meta-analysis.article · 4 shared references 2005To think or not to think: Exploring two routes to persuasionarticle · 4 shared references 1986Cognitive processing of persuasive message cues: A meta‐analytic review of the effects of supporting information on attitudesarticle · 4 shared references 2002Assessing When Increased Media Weight of Real-World Advertisements Helps Salesarticle · 4 shared references 1987Source and message factors in persuasion: A reply to stiff's critique of the elaboration likelihood modelarticle · 4 shared references

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Year2004

Typearticle

Published2004-09-29

VenuePublic Relations Review

ISSN-L0363-8111

Languageen

Citations29

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.pubrev.2004.08.003

openalex_workW2065628754

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