Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Effect of content type on impact: editorial vs. advertising

8 references·8 citing·44 second hop

FromToDepth

this work references cited by second hop

References

1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.5,511 cited
1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1981Attitudes and Persuasion: Classic and Contemporary Approaches3,368 cited
1984The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.1,725 cited
1992Public relations: Strategies and tactics781 cited
1994Does Publicity Outperform Advertising? An Experimental Test of the Third-Party Endorsement142 cited
1999Content Class as a Contextual Cue in the Cognitive Processing of Publicity Versus Advertising105 cited
1985THE EFFECTIVENESS OF ADVOCACY ADVERTISING RELATIVE TO NEWS COVERAGE72 cited

Cited by

2020Examining the effects of advertising credibility on brand credibility, corporate credibility and corporate image: a qualitative approach71 cited
2007Arguing for a license to operate: the case of the Swedish wind power industry41 cited
2016The co-production of business news and its effects: The corporate framing mediated-moderation model19 cited
2007The credibility of advertising vs publicity for new FMCGs in Turkey17 cited
2008Comparing advertising and editorials: An experimental study in TV and print16 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

2007Exploring the Comparative Communications Effectiveness of Advertising and Public Relations: An Experimental Study of Initial Branding Advantage15 cited

2016Insights into the Impact of CSR Communication Source on Trust and Purchase Intention12 cited

2022Commentary is free: Issue management and gaining capital with thought leadership8 cited