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Heterodox economics and the future of academic publishing
1 references·0 citing·3 second hop
Heterodox economics and the future of academic publishing (2008)Heterodox economics and the future of aca…The four faces of commodification in the development of marketing knowledge (1995)The four faces of commodifica…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Consumer Research: Introspective Essays on the Study of Consumption (1995)Advances in Consumer Research (2025)
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  • 1995The four faces of commodification in the development of marketing knowledge32 cited

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