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Norm violations and the role of marketplace comparisons in positioning brands · Study

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ArticleNorm violations and the role of marketplace comparisons in positioning brands

Robert D. Jewell2007

Article2007

Norm violations and the role of marketplace comparisons in positioning brands

Robert D. Jewell · Michael J. Barone

27 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

1985Competitive Advantage: Creating and Sustaining Superior Performance 1985Competitive advantage, creating and sustaining superior performance 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market 1986Strategic Brand Concept-Image Management 1997PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices 1989Schema Congruity as a Basis for Product Evaluation

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Year2007

Typearticle

Published2007-06-12

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations27

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1007/s11747-007-0050-4

openalex_workW2065712977

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