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Norm violations and the role of marketplace comparisons in positioning brands
16 references·5 citing·45 second hop
Norm violations and the role of marketplace comparisons in positioning brands (2007)Norm violations and the role of marketpla…Fairness as a Constraint on Profit Seeking: Entitlements in the Market (2000)Fairness as a Constraint on P…Perceptions of Price Unfairness: Antecedents and Consequences (1999)Perceptions of Price Unfairne…PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices (1997)PDMA Research on New Product …Advertising Strategies to Increase Usage Frequency (1996)Advertising Strategies to Inc…When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments (1995)When Attention‐Getting Advert…The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)The Persuasion Knowledge Mode…Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing (1993)Category-Based Applications a…Substitution in Use and the Role of Usage Context in Product Category Structures (1991)Substitution in Use and the R…Schema Congruity as a Basis for Product Evaluation (1989)Schema Congruity as a Basis f…Strategic Brand Concept-Image Management (1986)Strategic Brand Concept-Image…Competitive Advantage: Creating and Sustaining Superior Performance (1985)Competitive Advantage: Creati…Competitive advantage, creating and sustaining superior performance (1985)Competitive advantage, creati…Journal of Consumer Research (1984)Journal of Consumer ResearchConsumer Choice Strategies for Comparing Noncomparable Alternatives (1984)Consumer Choice Strategies fo…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Positioning your product (1982)Positioning your productThe Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement (2024)The Rivalry Reference Effect:…You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades (2022)You want to sell this to me t…Positioning strategies of foreign and indigenous firms in an African cultural milieu (2019)Positioning strategies of for…It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty (2014)It’s just not fair: exploring…The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness (2012)The dark side of customer rel…The Market for "Lemons": Quality Uncertainty and the Market Mechanism (1970)Toward a positive theory of consumer choice (1980)Prospect theory: An analysis of decision under risk (1988)Status quo bias in decision making (1988)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)A Theory of Fairness, Competition, and Cooperation (1999)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)ATTITUDES AND ATTITUDE CHANGE (1997)Networked Narratives: UnderstandingWord-of-Mouth Marketing in Online Communities (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments (1985)Constructive Consumer Choice Processes (1998)The impact of perceived corporate social responsibility on consumer behavior (2005)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Recent Attribution Research in Consumer Behavior: A Review and New Directions (1988)Agency and Trust Mechanisms in Consumer Satisfaction and Loyalty Judgments (2000)Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent (2000)Being Good or Being Known: An Empirical Examination of the Dimensions, Antecedents, and Consequences of Organizational Reputation (2005)American Economic Review (2019)Advances in Consumer Research (2025)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Self-Concept in Consumer Behavior: A Critical Review (1982)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Consumer Evaluations of Brand Extensions (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer value: The next source for competitive advantage (1997)Stage-gate systems: A new tool for managing new products (1990)The Voice of the Customer (1993)A critical look at technological innovation typology and innovativeness terminology: a literature review (2002)Innovation management measurement: A review (2006)Making it safe: the effects of leader inclusiveness and professional status on psychological safety and improvement efforts in health care teams (2006)THE IMPACT OF HUMAN RESOURCE MANAGEMENT PRACTICES ON TURNOVER, PRODUCTIVITY, AND CORPORATE FINANCIAL PERFORMANCE. (1995)Toward a New Conception of the Environment-Competitiveness Relationship (1995)Exploring internal stickiness: Impediments to the transfer of best practice within the firm (1996)Value creation in E‐business (2001)Authentic leadership development: Getting to the root of positive forms of leadership (2005)Historical and Personal Nostalgia in Advertising Text: TheFin de siècleEffect (1992)An Experimental Study of the Relationship between Online Engagement and Advertising Effectiveness (2009)The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2017)
this work references cited by second hop

References

  • 1985Competitive Advantage: Creating and Sustaining Superior Performance14,723 cited
  • 1985Competitive advantage, creating and sustaining superior performance10,284 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
  • 2000Fairness as a Constraint on Profit Seeking: Entitlements in the Market3,159 cited
  • 1986Strategic Brand Concept-Image Management2,198 cited
  • 1997PDMA Research on New Product Development Practices: Updating Trends and Benchmarking Best Practices1,490 cited
  • 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
  • 1999Perceptions of Price Unfairness: Antecedents and Consequences941 cited
  • 1984Journal of Consumer Research657 cited
  • 1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments557 cited
  • 1982Positioning your product429 cited
  • 1991Substitution in Use and the Role of Usage Context in Product Category Structures360 cited
  • 1993Category-Based Applications and Extensions in Advertising: Motivating More Extensive Ad Processing354 cited

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1984
Consumer Choice Strategies for Comparing Noncomparable Alternatives
349 cited
  • 1996Advertising Strategies to Increase Usage Frequency290 cited
  • Cited by

    • 2014It’s just not fair: exploring the effects of firm customization on unfairness perceptions, trust and loyalty36 cited
    • 2012The dark side of customer relationship management: Exploring the underlying reasons for pitfalls, exploitation and unfairness27 cited
    • 2022You want to sell this to me twice!? How perceptions of betrayal may undermine internal product upgrades21 cited
    • 2024The Rivalry Reference Effect: Referencing Rival (vs. Nonrival) Competitors in Public Brand Messages Increases Consumer Engagement16 cited
    • 2019Positioning strategies of foreign and indigenous firms in an African cultural milieu13 cited