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The impact of market orientation on product innovativeness and business performance · Study

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ArticleThe impact of market orientation on product innovativeness and business performance

Izabela L. Sandvik2003

Article2003

The impact of market orientation on product innovativeness and business performance

Izabela L. Sandvik · Kåre Sandvik

355 citations·0/0 files stored·International Journal of Research in Marketing

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Innovation and Knowledge Management Marketing and Advertising Strategies Business Strategies and Innovation

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 355 citations exist upstream.

References

1999Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives 1988Structural equation modeling in practice: A review and recommended two-step approach.1988On the Evaluation of Structural Equation Models 1994Testing Structural Equation Models.1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1993Market Orientation: Antecedents and Consequences 1994Competing for the Future

Cited by

2007Innovativeness and new product success: insights from the cumulative evidence 2014Organisational resilience capacity and firm product innovativeness and performance 2012Enhancing business performance of hotels: The role of innovation and customer orientation 2013The Impact of Innovation on the Performance of Small and Medium Manufacturing Enterprises: Evidence from Malaysia 2018The relationship between marketing agility and financial performance under different levels of market turbulence 2008Fostering innovation 2011Linking organizational learning with technical innovation and organizational culture 2014The Form of Relationship between Firm‐Level Product Innovativeness and New Product Performance in Developed and Emerging Markets

Details

Year2003

Typearticle

Published2003-11-20

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations355

Files0 public / 0

ShelfInnovation and Knowledge Management

Identifiers

doi10.1016/j.ijresmar.2003.02.002

openalex_workW2065723255

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