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Monitoring and protecting company and brand reputation on social networks: when sites are not enough
2 references·1 citing·18 second hopsampled
Monitoring and protecting company and brand reputation on social networks: when sites are not enough (2013)Monitoring and protecting company and bra…Internet social network communities: Risk taking, trust, and privacy concerns (2008)Internet social network commu…Blogging: A new play in your marketing game plan (2008)Blogging: A new play in your …Social Network Marketing Strategy and SME Strategy Benefits (2014)Social Network Marketing Stra…Case Study Research: Design and Methods (1984)Users of the world, unite! The challenges and opportunities of Social Media (2009)Case study research: design and methods (2011)Advertising in social media: a review of empirical evidence (2015)Social media and entrepreneurship research: A literature review (2019)Customer Knowledge Management in SMEs Facing Digital Transformation (2020)Out of Control (1995)Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Social media: The new hybrid element of the promotion mix (2009)4 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software (2012)Brand communication through digital influencers: Leveraging blogger engagement (2014)The usage of digital marketing channels in SMEs (2015)Gender differences in risk taking: A meta-analysis. (1999)Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook (2006)Whose Space? Differences Among Users and Non-Users of Social Network Sites (2007)Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences (2009)Online Social Networking and Addiction—A Review of the Psychological Literature (2011)A Review of Facebook Research in the Social Sciences (2012)
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References

  • 2008Internet social network communities: Risk taking, trust, and privacy concerns1,037 cited
  • 2008Blogging: A new play in your marketing game plan212 cited

Cited by

  • 2014Social Network Marketing Strategy and SME Strategy Benefits98 cited

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