SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Blogging: A new play in your marketing game plan · Study

ArticleShelves

ArticleBlogging: A new play in your marketing game plan

Tanuja Singh2008

Article2008

Blogging: A new play in your marketing game plan

Tanuja Singh · Liza Veron-Jackson · Joe Cullinane

212 citations·0/0 files stored·Business Horizons

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Digital Marketing and Social Media Marketing and Advertising Strategies Web and Library Services

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 212 citations exist upstream.

References

20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 2004Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email 1995Out of Control 2005Controlled infection! Spreading the brand message through viral marketing 2005Toward a theory of high performance.

Cited by

2011Selling to Millennials with online reviews 2014Influence of Social Media on Chinese Students’ Choice of an Overseas Study Destination: An Information Adoption Model Perspective 2013The adoption of social media marketing in South African banks 2015How Credible is E-word of Mouth Across Digital-Marketing Channels?2011Building Web 2.0 enterprises: A study of small and medium enterprises in the United States 2015Prevalence and personality correlates of Facebook bullying among university undergraduates 2013The Ability of Corporate Blog Communication to Enhance CSR Effectiveness: The Role of Prior Company Reputation and Blog Responsiveness 2019Organizational Usage of Social Media for Corporate Reputation Management

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2010MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community membersarticle · 2 shared references 2012Exploring the disseminating behaviors of eWOM marketing: persuasion in online videoarticle · 2 shared references 2013The Emotions that Drive Viral Videoarticle · 2 shared references 2012Attitude toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertisingarticle · 2 shared references 2010Creative determinants of viral video viewingarticle · 2 shared references 2008Internet-induced marketing techniques: Critical factors in viral marketing campaignsarticle · 2 shared references

Details

Year2008

Typearticle

Published2008-06-11

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations212

Files0 public / 0

ShelfDigital Marketing and Social Media

Identifiers

doi10.1016/j.bushor.2008.02.002

openalex_workW2081448339

Links

Imported from OpenAlex (CC0) — nothing here is generated.