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Selling to Millennials with online reviews · Study

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ArticleSelling to Millennials with online reviews

W. Glynn Mangold2011

Article2011

Selling to Millennials with online reviews

W. Glynn Mangold · Katherine Taken Smith

183 citations·0/0 files stored·Business Horizons

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Digital Marketing and Social Media Consumer Behavior and Marketing Influence Sentiment Analysis and Opinion Mining

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References

2006The Effect of Word of Mouth on Sales: Online Book Reviews 2011Social media? Get serious! Understanding the functional building blocks of social media 2009Social media: The new hybrid element of the promotion mix 1997Growing Up Digital: The Rise of the Net Generation 2008Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix 2011We’re all connected: The power of the social media ecosystem 2008Groundswell: winning in a world transformed by social technologies 2011The uninvited brand

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2016The power of expert identity: How website-recognized expert reviews influence travelers' online rating behavior 2019Newsfeed native advertising on Facebook: young millennials’ knowledge, pet peeves, reactance and ad avoidance 2017Negative word of mouth can be a positive for consumers connected to the brand 2019Understanding high school students use of choice factors and word-of-mouth information sources in university selection 2022Family firms’ characteristics and consumer behaviour: An enquiry into millennials’ purchase intention in the online channel

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Year2011

Typearticle

Published2011-12-08

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations183

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.bushor.2011.11.001

openalex_workW2053595556

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